Page 2 - HUGOBOSS_GIFT_2024

HUGO BOSS is a global leader in the upper premium
apparel market. With around 14,700 employees worldwide,
the German group develops and sells high-quality fashion
and accessories under its BOSS and HUGO brands.
The products range from classic contemporary apparel,
elegant evening fashion and casualwear through to shoes,
leather accessories, and licensed products including
fragrances, eyewear, watches, children’s fashion, home
textiles, and writing instruments.
The repositioning of the brands is accompanied by
numerous events and campaigns, such as the sponsoring
of premium sports, conveying brand values such as
success, precision, innovation, and sustainability.
Sponsorship of cultural events is a further key area of brand
communications, with the group seeking to create common
ground between art and fashion with respect to design,
aesthetics and creativity.
The HUGO BOSS writing instrument line was launched in
2015 and has quickly become a force to be reckoned with
on the premium writing market. Approaching this segment
with a fashion house point of view, the HUGO BOSS line
offers perfectly crafted and performant products, while
focusing on innovative designs. The full range entails a
matching writing accessories line, including notebooks,
folders, and pen pouches, as well as an assortment of
electronic products, consisting of powerbanks, earphones,
speakers, and a wine bottle opener. The assortment is
completed with lifestyle accessories, including yoga mats
and resistance bands, converting sports equipment into
true fashion statements.