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HUGO BOSS is a global leader in the upper-premium
apparel market. With around 14,700 employees worldwide,
the German group develops and sells high-quality fashion
and accessories under its BOSS and HUGO brands.
The products range from classic contemporary apparel,
elegant evening fashion and casualwear through to
shoes, leather accessories and licensed products including
fragrances, eyewear, watches, children’s fashion, home
textiles, writing instruments and umbrellas.
The recent repositioning of the brands has been
accompanied by numerous events and campaigns, such as
the sponsoring of premium sports, conveying brand values
such as success, precision, innovation and sustainability.
Sponsorship of cultural events is a further key area
of the HUGO BOSS Group’s brand communications,
aiming to create common ground between art and
fashion with respect to design, aesthetics and creativity.
This collection of BOSS umbrellas aims to launch the
category as a true fashion accessory and complement to
the ready-to-wear lines, with an extensive range created to
satisfy this niche segment.
Approaching this segment with a fashion house point of
view, the BOSS line of umbrellas offers perfectly crafted and
performant products, while focusing on innovative designs.